The definition of psycho graphics is the study and classification of people according to their attitudes, aspirations, and other psycho graphics criteria.
Need Directed Consumers are the survivors, the people struggling to sustain themselves on subsistence incomes. Most of the time welfare recipients, social security beneficiaries, and also minimum-wage earners. They don’t drive new cars or acquiring state-of-the-art personal computers. They rarely have enough money to spend. A t.v show hat best fits this would be South Park.
Emulators a a group of young people who will do almost anything to fit in. Most of these people lack self confidence and are discouraged about their own prospects. They often purchase products from advertisers who offer solutions to their dilemmas, a t.v show that I think best fits this is Hills.
Emulator achievers often purchase expensive things such as a Mercedes because they feel very comfortable with “uptown” brand name. They usually have the latest high tech toys.An t.v show that best fits this would be Keeping Up With The Kardashians.
Socially Conscious Achievers shop for their clothing by mail. They buy things like bean moccasins and they usually drive small cars such as Mazda, Honda, Volvo, or Subaru .They drink light wines or whole some beverages as herbal tea.
Belongers believe in country, and family. Without a secure, stable, and structured society.Belonger’s consumer profile reflects his old-fashioned view of things.Usually drives a Dodge or a Plymouth, drinks coke, Pepsi, or Buldeweiser and eats at McDonald’s.